One of the most innovative ways to build and improve an e-mail list is to get help from others that use alternative methods that work. In fact, by leveraging certain services, you can actually build your list at a low cost, or even for free! These methods do exist, and they do work, as you shall soon see.
It’s easy enough to open an Adwords account through Google and focus primarily on the media buys of banners and videos. You don’t actually have to do PPC advertising; Google offers you some really good tools for media buys. So you can find lots of sites that directly relate to your market and engage in a bunch of media buys. It’s great for trying different approaches with media buys for websites that relate directly to specific niches or markets. If they are related, and you choose wisely, you will still get an audience that will be open to what you are marketing. But be sure that your research is soundly done and that you find markets that actually and truly relate to your own. As we write this article (early 2012), Kindle ebooks are selling like crazy. You have to find a way to take part in this party because the potential reach it offers you is too big to contemplate.
So it’s possible to learn about marketing through Kindle, as long as you are able to create ebooks that are actually related to your chosen niche. You can use some of that marketing to reference your main site. Once you do that, you’ll need to make a point to actively promote your work through Kindle. Make sure you set up a good author’s page where you can interact with people. You can find quite a bit of information on Kindle marketing in certain marketing forums, too. So there is quite a lot that you can do in this area to help you ride the Amazon wave.
If you really want to use Amazon’s marketing to help build your web business, it’s time to start writing a few ebooks. A good and brilliant method of doing this is to write some ebooks for your audience. Start your own series by writing some fairly short reports. Your goal is to create something so likeable people will seek out and read the rest of your series. Remember that you want to find a balance between subtle promotion and encouraging people to figure out more. Once you have this made, you can sell if for a low price or make it a free offering.
The idea that PPC advertising does not work and only ends up costing you money is laughable. Actually, I’ve done well with it myself, and there are others who have done quite well with it. So, work hard to learn about something before you dive into it face first, even when it comes to things like PPC advertising where reading is not always as good as learning on the fly.
Helpful Resources: http://en.wikipedia.org/wiki/Pay_per_click